CORPORATE IDENTITY
'CHARMZONE' is derived from the Korean word '참 좋은 (truly good)', conveying our pure passion for beauty, constant challenge, and steadfast commitment to customer satisfaction. In English, CHARMZONE also embraces the meaning of "Charming Zone."
A new heritage created from a heritage started with a pharmacist
An organic combination of a mortar (A) for blending the best ingredients, a measuring device (B) for the functional actives, and a spatula (C) for dispensing the finished cosmetic forms the "C" symbol. This represents our philosophy to continue the verified skincare legacy initiated by pharmacists—always striving to build a new heritage of proven results.
An organic combination of a mortar
for blending the finest ingredients
A measuring device for
functional ingredient scaling
A spatula for
dispending the finished product
- Skin improvement through product innovation.
- Our slogan emphasizes a commitment to ceaseless product development and research for skin improvement, proven through scientific studies and customer feedback as part of our integrated skincare system.
Charmzone’s beauty curation made with expert analysis
The concept expresses Charmzone’s approach to providing personalized beauty curation, using reliable colors symbolizing skin experts, proven results, and trust — all tailored to consumer lifestyles.
- Charmzone Heritage Blue
- CMYK 98-86-56-31
- RGB 30-49-74
- PANTONE 5395U-533C
- Charmzone Smart Blue
- CMYK 83-51-24-3
- RGB 53-113-152
- PANTONE 3005U
- Charmzone Ethical Blue
- CMYK 18-5-15-22
- RGB 169-182-177
- PANTONE 5455U
Visualizing the many stories of Charmzone
Charmzone visualizes its diversity—brand, history, features, and vision—through super graphics, promoting a more relatable and approachable brand communication.